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Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
Movie Promotion may include :
(A) In theaters
# Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.
# Film posters
# Slideshows - stills, trivia, and trivia games from the film, shown between movie showtimes.
# Standees (freestanding paperboard life-size images of figures from the film)
# Cardboard 3D displays, sometimes producing sound
(B) Television and radio
# Virtual relationship hyperlink marketing
# Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com".
# Online digital film screeners
# Viral marketing
# Creation of Internet Marketing campaign using Paid Advertisement and Social Media Marketing
# Paid advertisement in newspapers, magazines, and inserts in books.
# Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a major motion picture.")
# Comic special editions or special episodes
# Paid co-branding (Eragon in American Chopper-two episodes), or co-advertising (Aston Martin and James Bond films) of a product with the film
# Promotional giveaways: branded drink cups, toys, or food combinations at fast food chains
(F) Promotional tours and interviews
(G) Audience research